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have any companies used consumer behaviour theories for commercial gain?
By admin | November 8, 2010
Do you find what you need? Look here!
Q&A: have any companies used consumer behaviour theories for commercial gain?
Rainy:The pictures have nothing to do with the content!!
Have any companies used consumer behaviour theories (for example theories relating to ‘self image’ and ‘motivation’) for commercial gain?
I’m particularly interested in relating it to online, eg companies utilising the technology and/or habits web 2.0 (so blogging, rss feeds etc) has created.
Eg it could be argued that people keep blogs to satisfy a need for self expression or as a means of enhancing others perception of them (eg by big-noting themselves in their blog).
Have any companies used this knowledge for commercial gain at all?
Have any companies used consumer behaviour theories (for example theories relating to ‘self image’ and ‘motivation’) for commercial gain?
I’m particularly interested in relating it to online, eg companies utilising the technology and/or habits web 2.0 (so blogging, rss feeds etc) has created.
Eg it could be argued that people keep blogs to satisfy a need for self expression or as a means of enhancing others perception of them (eg by big-noting themselves in their blog).
** EDIT – I’m after a specific example, I’m aware that it happens but I’m looking for someone to essentially say ‘Company X used the consumer behaviour theories relating to self by capitalising on the opportunity presented by blogs by…..”
I’m aware that blog sites essentially did this which in turn gave them advertising based revenue models. But I was hoping there may be an example of a company capitalising on users ‘need’ to express themselves on blogs etc, as opposed to the blog host the
The following is the answer:
Answer by yunalesca
Yes. I am actually taking a class on it. What else are they supposed to use it for? It is a very integral part of advertising and marketing. Why don’t you try researching it yourself instead of asking people to do your work for you?
Know better? Leave your own answer in the comments!
Notes:
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