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What is more important for a website to succeed, technology, promotion or operation?
By admin | September 20, 2010
Hi,I did the following:
Q&A: What is more important for a website to succeed, technology, promotion or operation?
Rainy:The pictures have nothing to do with the content!!
The following is the answer:
Answer by smarty
I see that Promotion and Operation are the most important factors to succeed a website
i see that promotion is the most and most major factor to get appropriate success to website, as there are many sites on the internet, it is impossible that everyone knows what type of sites are on internet, by ads the people know that whatever.com website is there, if it’s operation is good then they will like it and will visit the same site many times, sometimes the sites with good promotion but lack of intelligent operation is forgotted
And as you mention technology, i dont think that it is a major factor for success to a site
Example: Google- google(search engine) was created in 1996 approx., but before him more than 20-30 search engine were already there as the first search engine was created in 1993 ( http://www.aliweb.com/ ) but as it was not so advertised and his operations were not good it was rejected, but when google came in the field, it used the same technology and by increasing promotion, they reached the at the top very soon
EDIT:
i received your email,
i will say that alone page rank had dosen’t droped google to the top, it is all his efforts
See the points below, they are som points(as the internet thinks)
4 factors as the key to Google’s success:
1. Technology. Along with its innovative approach to page ranking, Google is a purpose-built hardware company, building all its own servers from components it buys directly for their manufacturers.Google now operates the world’s largest distributed computer system.
2. Business Model Innovation. By perfecting the nature of targeted ads, Google not only has created a highly effective revenue generator, it has produced what it hopes to be a better experience for its users. It is Google’s goal to make their targeted ads at least as relevant and useful to users as the search results themselves.
3. Brand.A European study recently determined Google to be the number one most recognized worldwide brand. Indeed, Google has become a verb (“I can’t wait to get home and Google him”) which poses real challenges to a company seeking to protect the strength of its mark.
4. Focus On The User Experience. Product decisions at Google are driven by optimizing for the user experience first and for revenue second. The folks at Google firmly believe that the better the user experience, the more easily money will follow.
Hope it Helps!!
Answer by Atit
For a website to succeed, it should have:
1. Good, catchy Design.
2. Increased traffic.
3. Persistent hard-working…
In fact, find out the top 6 reasons why blogs fail.
Answer by anirban dg
promotion is the most important thing
Add your own answer in the comments!
Look:
Carphone Warehouse Online Arm uses Multivariate Testing to Improve User Experience and Drive Online Sales
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Carphone Warehouse Online Arm uses Multivariate Testing to Improve User Experience and Drive Online Sales
Mobile phone retailer e2save.com is deploying multivariate testing from Maxymiser to increase online sales.
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e2save to adopt multivariate testing from Maxymiser
With Maxymiser’s content optimisation software we will be able to offer an even more enhanced customer experience on our website. The technology will enable the tailoring of special offers to different consumers, improving the up-sell process by presenting relevant accessories to our various consumer segments.
London, UK (PRWEB) January 8, 2009
e2save.com, an online trading division of The Carphone Warehouse, the UK’s biggest mobile phone retailer, is deploying multivariate testing technology from Maxymiser on its website. The technology enables e2save.com to trial different combinations of content and design on its website, providing clear statistical proof of which combinations are most successful in improving click-through and increasing sales.
As part of The Carphone Warehouse, e2save.com offers an extensive range of handsets and tariffs across all major networks. The website has been in operation since 1999 and delivered over 200,000 orders last year alone. Commenting on the partnership with Maxymiser, Liz Archer, Senior Manager Brand Marketing, at e2save.com, says, “With Maxymiser’s content optimisation software we will be able to offer an even more enhanced customer experience on our website. The technology will enable the tailoring of special offers to different consumers, improving the up-sell process by presenting relevant accessories to our various consumer segments.”
Archer comments, “As the mobile phone industry has expanded it is becoming increasingly important to be able to present content of interest rather than expect the consumer to wade through literally thousands of offers, phones and accessories. We have recently reviewed our website; however we recognised that to maximise the ROI of the traffic we drive, we needed to continually change it. Many of our customers return to the site after the initial purchase with higher expectations and it is to these consumers that we need to present the best possible content. Maxymiser’s content optimisation allows us to do this as it monitors online activity in real-time and presents content as appropriate.”
Archer continues, “Our intention is to multivariate test the shopping cart process as this will enable us to categorically see the impact of the optimisation on our bottom line. We chose to multivariate test as it enables us to test a vast amount of content over the shortest time period, and see the changes straight away. Additionally, due to the high security requirements of this process we will be able to reassure consumers of the safety of our site whilst optimising the checkout experience.”
As the market leader in content optimisation technology, Maxymiser is unique in providing organisations with a proven solution to increase the effectiveness of their website content and design. Based on clear statistical proof about which combinations of content and design work most successfully in converting sales and delivering customers, Maxymiser enables website owners to refine their websites in real-time to capitalise on strong performing features and remove the less successful elements.
Archer concludes, “Maxymiser technology presented us with a unique opportunity to reach and interact with new and existing customers, which is essential in our market. Too often content intelligence techniques such as multivariate testing and behavioural targeting are a drain on our internal staffing resources and mostly achieve minimal results. However, by working with Maxymiser we are not only seeing the effect of multivariate testing on our customer’s online experience but also on bottom line results.”
About Maxymiser:
Maxymiser Onsite Marketing enables organisations to manage their conversion metrics and increase the effectiveness of any website’s content and design to deliver key metrics such as sales and click through rates. Maxymiser gives clear statistical proof of what content and designs work most successfully in converting site visitors and those which fail to do so, enabling marketers to refine content and design to deliver increasing ROI. Maxymiser’s solutions include Content MVT for multivariate testing, Content Delta for advanced visitor segmentation and Content BT for onsite behavioural targeting. Founded in 2006, Maxymiser is the leading European provider of Onsite Marketing solutions, serving over 60 clients and partnering with many industry leading organisations.
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